Why do i have to be fair to be lovely??

One of the few things that you are bound to see when u watch an Indian Television channel is the ubiquitous "Fair And Lovely" advertisement. The model, location or situation of the advertisement changes with time but what doesn't change is the underlying theme..That is "First U are dark or wheatish skinned(which is the normal Indian skin tone)..you suffer from self pity due to your present skin color..you never win any competition..which may range from singing to dancing to modelling and one day your friend suggests you to try the "Revolutionary Fair & Lovely" and with its unique ingredients you become "White and Fair as milk". You wear a Pink dress and go out and then the miracle happens..you win every competition..people notice you..the boy you had a crush on finally falls for you..your life changes..all because of "Fair & Lovely". 

Utter bull shit!!! is what my head screams when i see the advertisement. It is in stark contrast to what we term as lovely..to fulfill the commercial goals..these companies are reflecting a very wrong ideology which is grasping the Indian mentality.. "Obsession for being fair". I stand up and ask what is abnormal with a girl having a skin tone which she is supposed to have due to her demography. Why do we project girls with the normal Indian skin tone as "undesirable and looked down upon". It is really unfortunate that living in this modern era we have such a downtrodden thinking where being fair gives you everything you ever wanted..right from winning a competition to getting your prince charming".

It is time when we identify the importance of nurturing one's talent and building a strong personality irrespective of any skin tone and not get swayed away by these money sucking companies who have the sole aim to degrade the Indian mentality's take further about their natural skin tone and make a fortune out of it. 

We need to understand the being "fair" and being "lovely" are two entirely different things. BEING FAIR is something you have no control on..it depends on your genes and demography. But BEING LOVELY is certainly something you can work on by being self confident and building a personality which makes you unique.A personality depends on a range of things which you need to learn and instill in a gradual manner to build a unique image that will encourage you to move ahead in life and make you fall in love with a person who loves you inside out.

So next time you see a "Fair & Lovely" Ad , treat it like just an instance of hypocrisy because there is certainly more to you than your skin tone and the world is waiting for you to unleash your talents and virtues which is certainly much more than a white skin with a pink dress.